Is Impossible Burger healthy?

As the plant-based trend picks up steam (and the Beyond Meat IPO outperforms), plenty of people are asking – is the Impossible Burger healthy? tl;dr – no. Not in my opinion. Take a look at their ingredients below:  The Impossible Burger ingredients are different: their most controversial ingredient is Soy Leghemoglobin. To make this ingredient, Impossible genetically engineers a yeast bacterium to produce a protein…

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shipping your calendar

there’s a relatively common idea in startup world that a company “ships its org chart”. this is called Conway’s law: in effect, it means that a given company will end up shipping a product that reflects their org chart. for example, we have 6 people in online marketing at kettle & fire. that means that – relative to our competition – K&F is going to…

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stranded ideas

today i learned about “mastery learning” – basically, a process where students study a concept until they can pass test showing 90% proficiency, then they move onto the next concept. not only that, but it appears to be empirically validated. from wikipedia: Mastery Learning has been one of the most highly investigated teaching methods over the past 50 years. While it has been the subject…

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quick idea – a tax policy that supports high-growth small business

one of the biggest things i’ve learned over the last 2.5 years growing kettle & fire 300%+ per year is the importance of cashflow… and how growth can actually kill you when you’re dealing with a physical product. in our case, we were bootstrapped for the first 15 months of the company’s history, and were growing like crazy. every month we had record sales growth,…

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the 4 kinds of side businesses you can start

ah, the side hustle. i’ve become somewhat of a (self-proclaimed) expert at doing random things on the side over the course of my life. in the last few years i’ve created udemy courses, launched a self-published book (under a fake name – not proud of this one), done marketing consulting, launched an email course (with a paid back-end), airbnb’ed my apartment, traded stocks, bought cryptocurrency (my best investment…

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are emotions important?

One of the biggest realizations I’ve had this year is that my emotions are not important. Not that I should control them, or manage them better… but that they literally do not matter. At best, they’re useful feedback tools. At worst, they can destroy your life, your relationships, and everything you care for. Think about how many emotions you experience on a given day. You’re…

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books that have changed my life

over the last 5 years, i’ve read 348 books – that’s an average of 1.3 books per week. of the 348 books i’ve read, below (categorized) are the most impactful. books i return to time and time again, and can recommend with full confidence: business mastery deep work influence antifragile the hard thing about hard things zero to one crucial conversations philosophy meditations total freedom…

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