why you should find things you hate doing

one of the bigger things i’ve learned while running kettle & fire is that there are a LOT of things i hate doing. bookkeeping, accounting, reading contracts, any sort of admin stuff that feels boring. dealing with sending in amazon inventory. calls with agencies. working on legal stuff. bleh. this aversion to doing stuff like the above has had really, really, painfully negative consequences for kettle &…

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Meta Problems and the Problem Stack

After leaving Rackspace (post Exceptional acquisition), I was stuck with what felt (to me) like the ultimate first world problem. I didn’t know what company to start next. In the end, I started Kettle & Fire bone broth. I also ended up buying another company, Fomo, in the marketing tools space — another space I knew well. Both are going well and I’m quite happy with where…

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zero sum

someone yesterday asked me what i thought about the food industry (i run kettle & fire, a bone broth company) after coming from tech. truthfully, it’s amazing – the parts i’m involved with, at least. i love being in the same world as companies like purewod, perfect keto, misfit and kind, all working to improve the food system and create delicious-yet-healthy products. products that can…

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Habits vs goals

Solving big problems often comes down to behavior change. How do I get someone to eat better, stop stressing, get more sleep, get in better shape? “Goal setting!” is a common refrain. I disagree. The times in my life that have lead to lasting change are the times I built habits that then became a part of my identity. That’s it. In my humble opinion,…

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I Launched A Thing

For the last year, I’ve written pretty much nothing. With the exception of a piece I wrote on using psychology to improve conversion rate, and another about Kettle & Fire on SumoMe (link), I’ve pretty much let my writing skills atrophy in 2016. Though not ideal, it’s largely because I’ve been super busy! Founding, growing and running Kettle & Fire has taken up more than…

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How We Captured 3000+ Emails in 24 Hours (without advertising)

Just last week, in preparation for our re-launch of Traction, we launchedTraction Course, a free 14-day email course that shows you how to double your Facebook ad ROI, get more Twitter followers, and improve your email open rates by 30%+. And, in just a week, we’ve grown our email list by nearly 50%, adding 3,000+ subscribers that we can now tell about the re-launch of…

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