Meta Problems and the Problem Stack

After leaving Rackspace (post Exceptional acquisition), I was stuck with what felt (to me) like the ultimate first world problem. I didn’t know what company to start next. In the end, I started Kettle & Fire bone broth. I also ended up buying another company, Fomo, in the marketing tools space — another space I knew well. Both are going well and I’m quite happy with where…

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zero sum

someone yesterday asked me what i thought about the food industry (i run kettle & fire, a bone broth company) after coming from tech. truthfully, it’s amazing – the parts i’m involved with, at least. i love being in the same world as companies like purewod, perfect keto, misfit and kind, all working to improve the food system and create delicious-yet-healthy products. products that can…

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Habits vs goals

Solving big problems often comes down to behavior change. How do I get someone to eat better, stop stressing, get more sleep, get in better shape? “Goal setting!” is a common refrain. I disagree. The times in my life that have lead to lasting change are the times I built habits that then became a part of my identity. That’s it. In my humble opinion,…

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I Launched A Thing

For the last year, I’ve written pretty much nothing. With the exception of a piece I wrote on using psychology to improve conversion rate, and another about Kettle & Fire on SumoMe (link), I’ve pretty much let my writing skills atrophy in 2016. Though not ideal, it’s largely because I’ve been super busy! Founding, growing and running Kettle & Fire has taken up more than…

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How We Captured 3000+ Emails in 24 Hours (without advertising)

Just last week, in preparation for our re-launch of Traction, we launchedTraction Course, a free 14-day email course that shows you how to double your Facebook ad ROI, get more Twitter followers, and improve your email open rates by 30%+. And, in just a week, we’ve grown our email list by nearly 50%, adding 3,000+ subscribers that we can now tell about the re-launch of…

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6 Ideas to Solve the California Drought

This post is a thought experiment. Clearly, I’m missing some of the nuance around this issue. However, thinking about how to solve this was fun, and I think some of the below ideas could be useful. Lately, there has been a loooot of fighting, politicizing and hand-wringing about the drought in California (see CA website). You know it’s been going on for a while when…

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Why Virtual Reality Will Change Your Life

There’s a lot of hype in the Valley around virtual reality. Microsoft, Phillips, Samsung and Google are all entering the game currently dominated by Facebook and their $2 billion purchase of Oculus Rift — the VR system with the most hype, despite the fact that it hasn’t shipped yet. I’ve tried the Oculus, and can testify that it’s a really cool experience. It wasn’t quite enough to…

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