Just last week, in preparation for our re-launch of Traction, we launchedTraction Course, a free 14-day email course that shows you how to double your Facebook ad ROI, get more Twitter followers, and improve your…
Browsing Category marketing
Thoughts on Paul Graham’s “Scale”
Paul Graham’s latest essay is one of his best. Several of his recent essays have focused on traction (growth, scale), which leads me to believe it’s something at the top of his mind. My guess…
Writing and Hidden Influence
I recently found out that an executive at a major big data corporation reads my blog. He emailed me to comment on something he learned from one of my posts. #humblebrag. It’s crazy to think about:…
Why Real Businesses Don’t Charge $5/month: Part 2
In my earlier blog post on pricing, I talked about how there are two ways to increase profits as a B2B company: increase LTV (which I covered) or decrease CAC (cost of acquiring a customer)….
A Startup Guide to Competitive Research
After reading this fantastic post last week, I started thinking about how startup founders will sometimes jump into an idea they’re excited about. The problem is, many of them have no idea how to research…